slowf ashion

First things first: the Slow Movement is not an organization or controlled by any organization, it’s a social movement that believes in re-establishing a healthy pace in the cycle of life’s necessities.

There are many definitions for it, some are like: ‘Slow Fashion is like the movement to Slow Food’ or like ‘Slow Fashion is the opposite of Fast Fashion’ or even clarify a little more like: “Slow Fashion ≠ Anti-fashion”or “quality over quantity”.

The idea of Slow Fashion is to make people think before buy anything, make people understand the product, how it was made, by whom it was made and how it should be treated so that it lasts longer. 

Buying cheap clothing means support slave labor and low quality. It also means poisoning the planet with chemicals, poorly disposed waste, pollution of rivers, seas and air. 

And we all know the end of this cheap clothing… TRASH after 6 months (or less). For example, the average American throws away about 65 pounds of clothing per year (read more about at care2). 

And where does this material go?

The answer is South Africa. Where some people still try to sell it for a really low price (you buy it new for 5 dollars, they sell for cents in Africa), but most of this material just stays there as trash. 

But some people start to work hard and start recycling /up-cycling clothing, making jobs and helping to clean South Africa.

 Captura de Tela 2016-04-02 às 10.00.55

Photo credit: the true cost documentary (

Well, now you guys you need to understand what Slow Fashion wants you to do: 

  • Buy less
  • Buy high quality 
  • Buy sustainably/ethically produced
  • Buy vintage
  • Buy recycled or upcycled 

Educate yourself by making research, know better about your favorite brand, learn about material and how good or bad it is for the earth, you and also your money – your money because people need to know that impulse purchases eat away their finances and rarely result in good investments.

What is Upcycling: A process that can be repeated in perpetuity of returning materials back to a pliable, usable form without degradation to their latent value—moving resources back up the supply chain. (


“Every time you spend money, you’re casting a vote for the kind of world you want.”-Anna Lappé 

*Read more: CARE2

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